I don’t know if you have noticed but there are more and more Japanese restaurant that are based on the principle of make your own box rather than just taking some pre-made items. Sushi and Co is one of them, with already three located in the city. The one I visited opened several weeks ago in the heart of Time Square in New York City.

So, first you need to decide which option you want to make your own. There are definitely lots of choices, from making your own teriyaki bento (that I did with air baked salmon teriyaki, avocado salad, eel avocado maki and shrimp tempura maki), sushi and roll box (2 rolls, 4 nigiri sushi and a salad), or 4 roll box (4 rolls and a salad) that is apparently their most popular with the sushi mix and match (3 rolls and a salad). Then you pick the rolls (California, spicy tuna, salmon and avocado, tuna and avocado, Philadelphia, yellowtail, shrimp tempura, eel and avocado or vegetable) or the nigiri (tuna, salmon, shrimp, yellowtail, gold tuna - that is tuna with a gold leaf on top- or eel). For salads, you can pick between avocado (that I always choose), mixed greens, edamame, seaweed or sashimi.

You can also choose their Omakase box where you have to pick 8 nigiri or sashimi, as well as a salad. So, I went for all the choices they had (6 of them: tuna, salmon, tuna with gold leaf (not really necessary), shrimp, eel and yellowtail) and picked another eel and salmon, with an avocado salad.

You can also just order rolls like avocado rolls or vegetable dumplings that are pretty good.

Avocado rolls at Sushi and Co in Time Square

Vegetable dumplings at Sushi and Co in Time Square

Overall it was good, but I thought some of it was a bit pricey. Still, the fact that you can mix and match makes choices quite unlimited and so, exciting. I would not mind going back to try their soup or special rolls.

Enjoy (I did)!

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Sushi and Co - 1407 Broadway, New York, NY 10018

I Just Want To Eat!